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American Century Funds Team Up with Lance Armstrong

In what might be a first in the Mutual Fund Industry, American Century Funds is teaming up with Tour de France champion Lance Armstrong to launch a new series of Funds where a portion of the investments will be donated to the Lance Armstrong Foundation to help in the fight against cancer.
Although socially responsible funds have been around for a while, this is the first time that ManagingMoney.com recalls seeing a sports celebrity and Mutual Fund Company collaborate for the benefit of both investors and a Non-Profit Foundation. Assuming the money is managed well, this seems like a win-win situation to us. The new funds, expected to be officially launched in May, will be life-cycle funds. Life-cycle funds are portfolios that are supposed to be "risk appropriate" for a particular investor's age or stage in life. For example, one portfolio may be structured for younger investors and hold more growth investments while another portfolio may be more income oriented for retired investors. The new funds, to be called Livestrong Portfolios, will make an annual payment to Lance Armstrong's Foundation at no cost to the investors. American Century manages in excess of $100 billion in assets and most of their funds are reasonably well rated by Morningstar. The funds will be available to investors both direct from American Century and through investment professionals.
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