This marriage between a Mutual Fund Giant and an Online Retail Giant appears to be a win-win situation for the average investor. The Fidelity Funds store will provide information on Fidelity's retirement, mutual fund, brokerage and trading services while Amazon will offer books and magazines that offer financial advice. This should make it easier for the average investor to gather information to help with their investment decisions. In recent years most of Wall Street has been actively pursuing the "high-net-worth" investor. Fidelity seems to be taking an opposite approach by targeting the average consumer. Since most people are not rich and famous we applaud this approach as it should help to further overall financial literacy and help investors build higher-quality portfolios.