At ManagingMoney.com we believe this is a win for everyone, and we are actually surprised it took this long. It is a small win for Google shareholders, not that financially significant, but it will help to further entrench Google products on the Desktop. It is a bigger win for Intuit shareholders, as it will add a totally new revenue stream to a somewhat matured product line. But finally, it is a major win for Small Business Owners, as it will conveniently put internet marketing capabilities in software they are already actively using.

We have followed Intuit's product innovations since going public in 1993, and they were an early adopter of integrating the internet into their Quicken products. Back in 1999, when the internet was in its heyday, they introduced the Quickbooks Internet Gateway, a business-to-business ecommerce portal. For whatever reason it never caught on and when the internet bubble burst Intuit retrenched somewhat and focused on their core accounting strengths.

By partnering with Google the company has now gone "full circle" in their effort to integrate the internet's networking potential into their software. From what we have heard so far, the Quickbooks product will integrate Google Adwords, Google Base, Google Maps, and Google's new printable coupon service into their application. Particularly unique will be the Google Base integration, as it will allow merchants to upload product inventories and put their products up for sale. We are presuming that all of this will at some point flow straight through to the accounting statements, although we have not gotten a confirmation of that yet.

The new Quickbooks 2007 is expected to be available later this year or in early 2007. To purchase your copy, including the new Quickbooks Flavors, which introduce specialty accounting solutions for Retailers, Contractors, Wholesalers, Accountants, and more, be sure and visit the ManagingMoney.com Software Center.

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