Asset Allocation Strategy
Perhaps the most important move you can make for your investments is to properly diversify your portfolio. By investing in a mix of stocks, bonds, and cash, you'll reduce the risk of a significant loss.
How you combine your diverse mix of investments is called your asset allocation. Asset allocation is a highly individual determination that's based on your risk tolerance, financial goals, and age. Asset allocation will spread out your investments among a mix of three types:
• Stocks -- Stocks tend to be the riskiest investment. However, while they have the highest potential for loss, they also offer the greatest potential for gain.
• Bonds -- Bonds tend to be less risky than stocks but more risky than cash equivalents.
• Cash -- Cash equivalents, such as savings accounts, certificates of deposit, and money market accounts, typically offer the lowest risk and the lowest potential returns.
The benefits of allocating your assets among the three types of investments include:
• Proper asset allocation diversifies your portfolio among the three types of investments, reducing your risk.
• Allocating your assets between the three types allows you to tailor your portfolio to your specific goals.
• You can help manage the level of risk and volatility of your returns.
Considerations
To properly allocate your investments among stocks, bonds, and cash, consider this three-step approach to asset allocation:
Step 1: Be honest about your level of risk tolerance.
Some people think that investing in a relatively unknown start-up company with a great idea is a sound investment, while others prefer to stick with stable companies with household names. In other words, people's risk tolerances vary.
If you don't mind the more dramatic ups and downs associated with higher-risk investments, you may see higher return potential. But if you can't stand the thought of putting your hard-earned money in an untested company, you're probably better off sticking with relatively low risk allocations, even though you may see more modest returns.
Step 2: Write down your financial goals.
What are the purposes of your investments? Are you saving to buy your first home? Planning to send your children to college? Looking to retire early? Whatever your financial goals are, knowing them will help you determine how to allocate your assets to help you meet them.
Step 3: Consider your time horizon for meeting those goals.
How much time do you have before you need your money for your goals? Is retirement a long-term goal, with 30 years to go? Or is it a short-term goal, with only five years to go? If you're just starting a career, do you have short-term goals, like buying a house, as well as intermediate-term goals, like sending your children to college?
There's no consensus on exactly how much of your portfolio should be in any of the three investment categories at any time. However, broadly speaking, the farther away in time you are from your financial goals, the more aggressively you can be invested.





